Paraiso Juice Co.
For this exhibit, I choose to do my project on package design. More specifically I choose to create a juice company and its packaging. I have always really enjoyed and appreciated packaging design and how artistic they can be. I have always admired bold and creative design. I believe that a products packaging can either help boost sales by catching the consumer’s attention or it can also loose sales with boring and uninteresting packaging design. Paraiso Juice Co. is the sparkling juice company I created. I wanted to incorporate my love of modern design and detailed illustrations into my work. I used bold and vibrant colors in my packaging along with lively illustrations. I used a bright color pallet along with soft gradients. I wanted to challenge myself by creating something that can be a stunning piece of art as well as serve as a functioning marketing piece for my juice company’s packaging.
