White Rabbit
For my exhibit I decided to do a brand identity for a gelato company including packaging design as well as a website and app. I have always been a huge fan of aesthetic and creative packaging designs and I took this as an opportunity to try to create my own. I’m a very firm believer in the importance of design quality when marketing a product. From the logo to the packaging, website, app, advertising posters, etc., I believe it plays a very crucial role in the success of a company and their products. For my exhibit my goal was to keep an artistic mindset and create designs that were impressive and eye catching as well as functional for marketing and user experience.
“White Rabbit” is the title of the gelato company I designed, whose name I derived from Luciano Rabboni, one of the creators of artisanal gelato desserts. For the style and ambience of the brand, I decided to go with a fresh, modern retro feel. I included my own original high-quality photos and 3D mockup renderings using Adobe Illustrator, Photoshop, and Dimensions. My color scheme consists of pink and orange tones, that match with the different colors of a variety of individual flavors, fitting for a delicious authentic gelato dessert.
