Kent Lu
Chief Creative Officer, Bates Advertising, Shanghai
https://www.kenttt.com
• Chief Creative Officer & General Manager, Bates Advertising, Shanghai
2022 - Present
• Executive Creative Director, DDB Shanghai
2020 – 2022
• Creative Director, McCann Worldgroup Shanghai
2015 – 2018
• Associate Creative Director, Saatchi & Saatchi Shanghai
2014 – 2015
• Associate Creative Director, Leo Burnett Shanghai
2011 - 2014
• Art Director, JWT Shanghai
2008- 2010
Award:
• The One Show (Asia) Award 2016 (x2)
• Longxi Creative Awards 2017 (x2)
• Spokes Asia 2017
Jury:
• Digitaling Award Jury - 2021, 2022, 2023
• Longxi Creative Awards - Jury 2022
• Effie Awards Great China - Jury 2021
• The One Show Asia Awards - Jury 2018, 2019, 2020
• Ads Stars - Jury 2017, 2018
Kent Lu is an art-based creative professional with 18 years of extensive experience in the advertising industry. Throughout his career, he has held roles as an art director and a creative director in seven renowned advertising agencies. Kent's journey began at the Shanghai branches of prominent agencies such as TBWA, Leo Burnett, Saatchi & Saatchi, McCann, DDB, and Bates. Kent has had the privilege of collaborating with a diverse range of clients, spanning luxury, automotive, spirits, FMCG, sports, video game brands, as well as food, personal care, and home appliances. Notable clients in his portfolio include Amway - Nutrilite, Unilever - Fenty Hair, Cornetto, Wall's Twist (Ice cream), GE Appliance, TagHeuer, and Hennessy. His exceptional track record, combined with his prior award-winning achievements, has allowed Kent to secure significant new clients for DDB Shanghai through competitive pitches.
In addition to his professional achievements, Kent has also made valuable contributions to the advertising industry by serving as a jury member at advertising festivals over several years. This experience has not only enriched his global perspective but also facilitated the development of important industry connections.
Robert Hower
MFA - Cranbrook Academy of Art, President, United Designs Alliance 2022-2023
Chien Hwang
MFA - ArtCenter College of Design, Head of Creative, Gusto, San Francisco
Robin Landa
Distinguished Professor of Graphic Design, Michael Graves College at Kean University
Kent Lu
Chief Creative Officer, Bates Advertising, Shanghai