Olympic Fit
My BFA exhibition is based on a fitness gym named “Olympic Fit”, a business similar to that of your ordinary gym but with a primary focus of forming bonds between staff and clients to promote a positive reinforcing atmosphere that leads to the betterment of ourselves.With the popularity of fitness on the rise,I wanted to help and promote a healthy way of living as well. This gym is meant to bring out the best in others and to educate those who want to learn more about healthy eating, proper lifting and or how to reach certain body goals. Many people out there have never had someone to teach them these things. I wanted my brand to feel like a second home to clients. This exhibit is a culmination of my abilities and skill set as a graphic designer that I’ve achieved throughout my years put into something I am very passionate about. I started from the ground up with the logo, name & concept. My work is split into 3 parts, A promotional poster, several billboards, and a bundle of items that would be used in a gym environment. The best version of us comes from self-acceptance and wanting to change for the better, not for the satisfaction of others. I believe that health is wealth. We look good, we feel good, we feel good, we do good.With that,we can achieve great things throughout our lifetime.
