Fizzi Hard Seltzer
My project Fizzi Hard Seltzer is a brand that strives to embody the life of the party through each sip. This drink is unlike any other and guarantees the best flavors to accompany the best time. Fizzi hard seltzer is a new and upcoming brand that ensures a good time and an even better party. Because of this, we will be hosting our “Feel the Fizz” launch party that ensures to provide and showcase all our promises. Fizzi is made for the bold and crazy party souls who look to live their life to the fullest. Think you’ve got what it takes? Feel the fizz with me and see how this brand came to life. For this project, I created the identity for Fizzi, along with the promotional materials for the Feel the Fizz launch party, hosted by Fizzi Hard Seltzers.
My idea for Fizzi started due to the rise in hard seltzer brands and their popularity among the collegiate demographic. Because of all the new upcoming brands, I knew that I wanted mine to stand out from the rest in both aesthetic and marketing purposes. Fizzi quickly became a bright, colorful, and bold brand that would surely stand out from the rest and would make its consumers fall in love. My favorite part about this project was implementing my own ideas along with the advice that my peers gave me. This allowed for a very dynamic interaction, and it made my project unique. Overall, Fizzi was a great project to conclude this semester, as it incorporated many of my favorite techniques and sides of graphic design.
