Danna Zapata
Artist Statement
There is not really one specific moment I can think of as the moment I fell in love with art. If I try to think of that moment, my mind plays a sequence of small moments during my childhood years. Learning to draw the porcelain swan at my grandma’s table, trying to assimilate the texture of fancy fabrics in a dress, trying to draw the home where I would live in the future. So mny moments where I felt captivated with the colors in life and trying to capture on paper the feeling they gave me. I suppose my interest for communication design came very recently actually. I had never put so much attention to the subject until I realized how important and indispensable it is. The difference between an advertising with and without knowledge of communication design and expression is immense. The important thing about my work to me would be the good I can do with it. By this I mean, I hope my work can always help make a difference in the world, even if it was the smallest good impact. I hope my work could attract the attention of somebody for good, maybe by using the right colors on a billboard directed at people who need mental therapy. Or maybe one day making such a good job with a travel agency post, it makes someone make the best trip of their life, and all because my job suggested them to. I hope my job can bring inspiration, hope, and amazing memories to future generations. My favorite graphic designer is Paula Scher. To me she just has such a unique way of matching color and organizing everything on an art board that I really like. I divide my projects in four; research, planning, doing and perfecting. I solve problems by thinking about them for a long time, debating, never reaching a conclusion, then rushing to make a decision, choosing whatever and then just seeing the positive in whatever I chose.
