Welcome to the Department of Marketing!
Our mission is to provide an exceptional marketing education that prepares students to become leaders in Texas and beyond. The University of Texas Rio Grande Valley (UTRGV) offers a comprehensive undergraduate degree in marketing with cutting-edge courses in digital marketing, brand management, sales, and the use of artificial intelligence (AI) tools in marketing. Students also have numerous opportunities to collaborate with local community partners on experiential learning projects. Our students make the Rio Grande Valley a better place by developing solutions to problems people face in our community.
Outside the classroom, our students benefit from professional development opportunities through our active American Marketing Association student chapter. Marketing students also have the chance to gain valuable experience by representing UTRGV in national competitions for sales, digital marketing, and customer insights, and by participating in study-abroad programs.
Our dedicated faculty mentor students toward successful career outcomes and are active researchers, publishing in top marketing journals such as the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of International Business Studies.
Sincerely,
Peter Magnusson, Ph.D.
Department Chair