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Robert C. Vackar College of Business and Entrepreneurship
Division of Academic Affairs
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    About

    The Robert C. Vackar College of Business & Entrepreneurship promotes student success and catalyzes innovation, knowledge discovery, and economic development in South Texas, Northern Mexico, and beyond.

    • Accreditation
    • Dean's Welcome
    • About Robert C. Vackar
    • Mission and Vision
    • Faculty and Staff
  • Academic Programs
  • Schools and Departments Square placeholder image 300px
    Schools and Departments

    The Robert C. Vackar College of Business & Entrepreneurship promotes student success and catalyzes innovation, knowledge discovery, and economic development in South Texas, Northern Mexico, and beyond.

    • Department of Economics
    • Department of Finance
    • Hospitality and Tourism Management Program
    • Department of Information Systems
    • Department of International Business and Entrepreneurship
    • Department of Management
    • Department of Marketing
    • School of Accountancy
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    Research

    The UTRGV Robert C. Vackar College of Business & Entrepreneurship conducts research to promote economic development through its policy-oriented research and analysis on the Texas-Mexico, RGV, border.

    • Center for Border Economic Studies
    • Business and Tourism Research Center
    • Faculty Research
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    Center for Innovation and Commercialization

    Our state-of-the-art facility houses the latest and greatest equipment, as well as the smartest and brightest entrepreneurial talent in the region

    • Programs
    • Services
    • Events
    • Competitions
    • In the News
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    Resources

    Explore a comprehensive array of resources at UTRGV's Robert C. Vackar College of Business & Entrepreneurship. From internships, student organizations like AMA and Enactus, to the Vackar Student Scholars Program, students have diverse opportunities for research engagement and career development. Faculty and staff benefit from career development, mentorship through VOICE, and access to extensive policy documents, bylaws, and strategic plans. For degree planning, class registration, and admissions, utilize our advising services. Discover interactive enrollment statistics with the Enrollment Explorer, and explore various student organizations for academic and professional growth. Access all these resources and more to ensure your academic and career success at UTRGV's RCVCOBE.

    • Advising
    • Internships
    • Student Organizations
    • Vackar Scholars
    • VOICE
    • Enrollment Explorer
    • Grants
    • Faculty and Staff Resources
    • Newsletter
    • Premier Economic Journal
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Department of Marketing

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Contact Us

Peter Magnusson, Ph.D.
Department Chair
Robert C. Vackar College of Business & Entrepreneurship
ECOBE 211
peter.magnusson@utrgv.edu
956-665-2829

Annabel Muñiz
Administrative Assistant II
Edinburg Campus
ECOBE 211
annabel.muniz@utrgv.edu
(956) 665-5007

Academic Programs

Bachelor's

Marketing students with laptops looking forward.

Bachelor's Degree

Marketing (BBA)

Bachelor of Business Administration in Marketing

Program Modality: Campus

Marketing is one of the most important tools a business will use to develop its reputation, drive demand, and maintain relevance. With a BBA in Marketing, students will be exposed to the marketing funnel, from the inception of a product all the way to presenting it in a way that gets the consumer to make a purchase. 

Master's

Master of Science in Marketing

Master's Degree

Marketing (MS)

Master of Science in Marketing

Program Modality: Online

The Master of Science in Marketing is an online program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing’s many fast-growing fields. Graduates of the program will be equipped for roles in Digital and Social Media Marketing, Brand and Product Management, Marketing Research and Insight Development, Marketing Consulting, and Project Management. Full-time students have the opportunity to graduate in one year.

Doctorate

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Doctoral Degree

Business Administration (PhD)

Doctor of Philosophy in Business Administration

Program Modality: Campus

The PhD in Business Administration is designed to prepare students of diverse backgrounds to become productive teachers and researchers at the university level through rigorous academic training in business administration. Students are immersed in an intellectual climate that embraces scholarship, diversity, and global awareness.

 

Student Organizations

The American Marketing Association (AMA) supports its members in achieving success through certifications, internships, and exclusive publications.

Study Abroad

Studying abroad can be a transformative experience that challenges your worldview and expands your knowledge.

Experiential Learning and Community Engagement

Experiential learning provides students with practical experience and essential career skills through problem-solving for community partners.

Marketing Internship

Earn academic credit while gaining valuable experience through a UTRGV internship.

Contact Robert C. Vackar College of Business & Entrepreneurship

Brownsville

BMAIN 2.504
956-882-5828

 

 

Edinburg

ECOBE 114
956-665-3311

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